Having a website is imperative for any business. However, the requirements for a successful site have recently changed. Today, it’s not enough just to have a couple of pages that talk about your company. If you want the site to rank higher and get to the top of Google search, it’s important to add a blog to it.
Recent statistics show that sites with a blog get 434% more indexed pages which helps move a business to the top of search results. Besides, a blog is important not only for SEO but also for lead generation. Demand Gen Report estimated the percentage of site visitors for whom content is one of the decision-making factors regarding a purchase. A surprising 47% will read the text before they decide to become your clients.
Taking this data into account, I’ve come to the conclusion that a blog is one of the must-have elements for your site. But there’s a problem that many business owners face: How to write appealing content. What makes a good blog post? Here are 4 tips that will help you take your blogging strategy to a new level and attract more visitors to your website with high-quality content!
1. Use insight and your expertise
One of the main requirements of the text published in the blog is its value. There are millions of sites on the web and each of them generates an enormous amount of content. You will come across hundreds of almost identical articles that provide no new information. For most of the visitors, the value and uniqueness of the text are important, and they won’t ever come back to the site that just re-posts and re-writes information that is available all over the Internet.
The main goal for 63% of business websites is to generate leads and attract traffic, and if you are one of them, start to use your experience for your content. You can also share some management tips, business insights, interviews, and industry studies.
2. Work on the headlines
It does not matter how good the piece of content is, it won’t ever bring you enough leads if the headline is ineffective.
Professional copywriters and marketers insist that the most effective headline structures are ‘how to’ and ‘X ways to do something’.
3. Use images and videos
Did you know that 94% of all posts have more views if they have an image attached to them? A plain text will never work effectively, as most of the visitors prefer not to read it. They usually scan it and if there’s nothing that attracts their attention, they leave the page.
Besides, a video or an image will increase the chances of your post being shared on social media. This will additionally serve as a tool to attract clients to your site.
4. Add a call to action
According to Ramit Sethi, the author of I Will Teach You To Be Rich, adding a call to action (CTA) increases the conversion rates up to 68.7%. It means that one single button on your blog can bring you far more clients than a Facebook ad if used properly. It’s important to add a CTA to the top of your blog in case visitors do not scroll down the page.
You can use a CTA in different ways and for different purposes, for example, CTAs can be used:
- To ask your visitors to subscribe to the newsletter
- To ask them to leave their emails in exchange for a piece of valuable information (this is a proper lead generation form)
- To invite them to visit particular pages of your website (for example, if you write about some goods, you can give them a link to the page where you sell these goods)
- To redirect them to a blog post
Do remember that your CTA must be clear. UX designers insist that for an effective CTA, it’s necessary to use verbs as they persuade people to take action.
Writing an effective blog post takes some time and some effort. If you want to succeed with your content strategy, you should never ignore the quality of the information you present, the style of your writing, and of course, the visuals that you use.
About the Author
Kevin Nelson is a professional educator and a private tutor with over 8 years of experience. He is also a content writer for various blogs about higher education, entertainment, social media & blogging. Currently, Kevin works as a part-time writer for EliteEssayWriters. During his off time, Kevin enjoys traveling and cooking. Feel free to connect with him on Linkedin&
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